![]() ![]() Which formula of foundation you choose to use comes down to personal preference and coverage. Which formula of foundation should I use? There are several types of foundation formulas including liquid foundation, cream foundation, powder foundation and foundation sticks – there are also tinted moisturizers which function like a foundation – but offer light coverage. What are the different types of foundation? The rise of social media and influencers speaking out about shade ranges “makes us all accountable for what we’re putting out there, and the information or lack of information that we’re putting out there, for all of the customers to see - especially multicultural customers and diverse customers,” said Reid.Foundation is the ultimate base product in your makeup routine and helps to create a smooth and even base for your makeup look. ![]() ![]() Tarte had a similar response to criticisms in 2018. As a result, the brand announced that it would have new shades coming soon. In 2016, fellow L’Oréal Group-owned brand L’Oréal Paris was criticized online for a lack of inclusivity in a new foundation shade range. It has become common for beauty influencers and online commenters to call out brands for lack of inclusivity on their foundation shade ranges, and several companies have responded over the years by stating more shades were planned for an unspecified future date. “If you don’t have an inclusive shade range, if you’re trying to reach a broad base of customers, you’re in trouble.” “Every brand has to have an inclusive shade range,” said Reid. “ foundation is sensitive because it is difficult, especially for women of color with such a vast range of skin tones, to find their shade.” “When she’s not shopping her foundation, she’s not shopping you at all,” said Reid of the typical customer.ĭiscontinuing an existing foundation shade can be especially detrimental to the brand due to the disappointment and frustration it causes with loyal customers. ![]() She noted that although some shades sell better than others, “People buy other things” from a brand when it carries their correct foundation. It’s always going to be the numbers,” said Reid of why brands discontinue shades, adding that this should not be an excuse for not having an inclusive shade range. For the Met Gala in 2021, a post about her makeup look on Lancôme’s website says she wore a mix of “shades 550 and 555,” with 520 under her eyes. Nyong’o appeared in a campaign for the old formulation of Teint Idole Ultra Wear in February 2022 wearing Suede C555, which is not listed on the Canadian guide. With our new formula, all shades are developed with new shade numbers. As we always do with a reformulation, we offer the existing shades while supplies last on .” We have always planned for a two-phased launch where phase one with 50 shades is available now and additional shades will be available in the coming months. She said in a May 26 update video that the brand had added the product listing for its old formulation back on its site and told her that her shade and “any other shades that might be missing in their relaunch are going to be relaunched by the end of this year.” Lugor was not available for comment.Īccording to a Lancôme representative via email, “As a brand, we are committed to diversity and inclusivity and are constantly working with our scientists and makeup artists to optimize our shade assortments. Lancôme responded by calling Lugor to apologize. Lugor received supportive comments from other beauty influencers such Abby Roberts, who posted, “I hope they see this and fix it!” On Twitter, skinfluencer Tiara Willis shared her video, stating, “I can let you know firsthand this happens all the time.” Several of Lugor’s followers said that they also used the shade, while commenters on Willis’ Twitter thread shared stories of experiencing discontinuations with shades from other brands. The video went viral, earning over 803,000 views and causing users to call out Lancôme in comments and videos on TikTok and Instagram. But Lugor’s video touched a nerve, sparking online discussion by consumers saying they face ongoing issues with deeper shades being discontinued. Teint Idole, for example, had 28 shades when Nyong’o became brand ambassador, while it has now reached 50. “It reminded me of how I felt when I was younger and all my friends wanted to do makeup, and I was the only person who couldn’t find anything that was my shade,” she said in the TikTok video, noting that she had been excited to find the color years ago after a MAC Cosmetics shade she used had been discontinued.įollowing the game-changing launch of Fenty Beauty in 2017, industry standards for inclusive shade ranges have shifted. Love being darkskin WOOOHOOOO! YIPPEEEEE makes life SO MUCH MORE CONVENIENT!! YAYYY ♬ original sound – sarah lugor ![]()
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